10.13.2008

Curious Ad Strategy

In case you haven't heard, Oliver Stone has made a movie about George W. Bush that is coming out soon. It stars Josh Brolin in the title role. Brolin is the son of Hollywood actor James Brolin and the stepson of liberal Hollywood icon Barbra Streisand. The movie appears to be ready to perpetuate all of the liberal tropes about Bush, and will no doubt be just as fair and accurate [eye roll] as the rest of Stone's films have been. Just from the ads I've seen, Brolin appears to play Bush as a complete idiot who somehow stumbled into power; we are shown how uncouth Brolin's Bush character is by the fact that during meals, he talks with his mouth full.

The odd thing is that the film company has been running saturation ads for the movie on Fox News Channel. I don't know how many ads they're running for it on CNN (which I don't watch because it leans left) or MSNBC (which leans so far left that it's lying on its left side), but the audiences for those channels would seem to be far more likely to go to the theater to watch a Bush-bashing flick. Running ads for W. on Fox News is about as much of a waste of money as some of those loans that Fannie Mae was giving out.

And then there's the question of whether the loony left people really want to see a film about Bush. The typical response from those people to seeing or hearing about Bush is identical to the people of Oceania in George Orwell's book 1984 when they see Emmanuel Goldstein on their telescreens: They stand up and bay out their rage during the Two Minutes Hate. I suspect that there will be more than one incident of audience participation when this movie hits the theaters, because they just won't be able to help themselves.

Last thought: The ad ends with the claim "Based on a true story." Yeah, right. Here's your "true story": George W. Bush was twice elected President of the United States, and Hollywood liberals hate his guts. Anything beyond that from Oliver Stone is likely to be fiction at best.